Founded in 1949, the Japanese brand Asics designs cutting-edge sneakers. Lightweight, elegant and extremely comfortable, ASICS women's shoes are perfect both for a streetwear look and for serious sportswomen. Check out its Gel-Lyte V, Gel-Lyte III and Gel Kayano at Place des Tendances.com.
"Anima Sana In Corpore Sano", meaning "a healthy mind in a healthy body" in Latin, is the spearhead of the ASICS brand and has become its acronym. The company was founded in Japan in 1949 by Kihachiro Onitsuka, with the desire to motivate young people to participate in sports and thus contribute to the development of Japanese society. His motto represents his wish that people all over the world lead the healthiest and happiest lives possible in both body and mind.
Today, ASICS is a leading designer and manufacturer of running shoes, sportswear and accessories, with a research and development centre in Kobe that keeps its shoes at the forefront of innovation in all sports, from running and rugby to tennis and training. It is still today the number 1 brand in the world for "performance running".
You can regularly find Asics private sales on Place des Tendances.