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Place des Tendances – Printemps Group's Online Shop for Fashion & Beauty
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Rouge Edit Women

Rouge Edit is a premium women's fashion brand launched in 2025 by the Danish group Bestseller, known for labels such as Vero Moda and Jack&Jones. Conceived as a more high-end version of Vila, an established brand within the group, Rouge Edit positions itself at the intersection of Scandinavian minimalism and Parisian elegance. Inspired by the world of French fashion, it appeals to women seeking timeless, sophisticated, and bold pieces designed to transcend seasons while retaining their modernity.

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136 items

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eco-friendly
34 36 38 40 42
ROUGE EDIT NELLIE - Loose-fit wool-blend jacket 2 colors
£ 119.99
new
34 36 38 40 42
ROUGE EDIT JAMIE - Long flared skirt
£ 89.99
new
34 36 38 40 42
ROUGE EDIT ELLIS - High-rise wide-leg jeans
£ 69.99
new
34 36 38 40 42
ROUGE EDIT STINA - High-neck shirt
£ 69.99
34 36 38 40 42
ROUGE EDIT TIANA - Straight classic collar jacket in cotton and recycled cotton blend
£ 99.99
34 36 38 40 42
ROUGE EDIT TIANA - Wide-leg jeans in blended cotton and recycled cotton
£ 79.99
ROUGE EDIT HELENA MAE - Straight viscose-blend sleeveless blouse 2 colors
£ 39.99
34 36 38 40 42
ROUGE EDIT INGRID MAE - Oversized printed cotton shirt with classic collar
£ 69.99
34 36 38 40 42
ROUGE EDIT CARA - Short straight checked skirt
£ 69.99
XS S M L
ROUGE EDIT MAPLE - Fitted round neck t-shirt
£ 54.99
new
XS S M L
ROUGE EDIT YONA - Loose round-neck solid sweatshirt
£ 69.99
new
34 36 38 40 42
ROUGE EDIT IRMA - Fitted cotton shirt with classic collar
£ 69.99
eco-friendly
new
34 36 38 40 42
ROUGE EDIT MIA - Oversized solid color button-up coat
£ 169.99
new
34 36 38 40 42
ROUGE EDIT MARY - Jacket with high collar and sequins
£ 89.99
new
34 36 38 40 42
ROUGE EDIT MARY - Embroidered balloon pants
£ 94.99
eco-friendly
new
34 36 38 40 42
ROUGE EDIT RAE - Plain short dress with Tunisian collar
£ 99.99
eco-friendly
new
XS S M L
ROUGE EDIT EDIT - Loose-fitting T-shirt with embroideries
£ 39.99
new
34 36 38 40 42
ROUGE EDIT MIA - Loose-fitting high-neck leather jacket
£ 289.99
new
34 36 38 40 42
ROUGE EDIT SELINA - High-waisted large suede shorts
£ 169.99
new
34 36 38 40 42
ROUGE EDIT SIMA - Corduroy blazer
£ 119.99
new
34 36 38 40 42
ROUGE EDIT SIMA - Wide-leg corduroy pants
£ 89.99
new
XS S M L
ROUGE EDIT CLEO - Straight wool polo neck jumper 2 colors
£ 74.99
new
XS S M L
ROUGE EDIT CLEO - Straight wool polo neck jumper 2 colors
£ 74.99
new
34 36 38 40 42
ROUGE EDIT LUCY - Straight round neck printed shirt
£ 69.99
34 36 38 40 42
ROUGE EDIT MAGDA - Denim jacket
£ 249.99
34 36 38 40 42
ROUGE EDIT SHIANA - Long printed round-neck dress
£ 99.99
34 36 38 40 42
ROUGE EDIT JOLIE - Wide-leg cotton Bermuda shorts
£ 69.99
34 36 38 40 42
ROUGE EDIT DANA - Wide high-waisted plain jeans
£ 89.99
34 36 38 40 42
ROUGE EDIT DANA - Loose short solid color shirt
£ 89.99
eco-friendly
XS S M L
ROUGE EDIT YOLA - Straight fit round neck striped organic cotton blend sweater
£ 59.99
34 36 38 40 42
ROUGE EDIT FAYE - Sleeveless Oversized Solid Vest
£ 89.99
34 36 38 40 42
ROUGE EDIT CARA - Oversized checked blazer
£ 124.99
34 36 38 40 42
ROUGE EDIT TONIA - Flared high-waisted pants
£ 79.99
34 36 38 40 42
ROUGE EDIT TONIA - Straight shirt with tailored collar
£ 89.99
eco-friendly
XS S M L
ROUGE EDIT NANNA - Oversized round neck organic cotton t-shirt
£ 39.99
34 36 38 40 42
ROUGE EDIT RONA - Straight cotton shirt
£ 79.99
34 36 38 40 42
ROUGE EDIT SUSIE - Oversized leather jacket
£ 299.99
ROUGE EDIT HELENA MAE - Straight viscose-blend sleeveless blouse 2 colors
£ 39.99
34 36 38 40 42
ROUGE EDIT ANIA - Loose-fit striped shirt
£ 59.99
XS S M L
ROUGE EDIT KATE - Round-neck wool T-shirt 2 colors
£ 79.99
34 36 38 40 42
ROUGE EDIT SAGA - Wide-leg pleated striped trousers
£ 99.99
34 36 38 40 42
ROUGE EDIT ELIA - High-waisted wide-leg trousers in a solid color
£ 84.99
34 36 38 40 42
ROUGE EDIT ISABEL - Wide-leg leather pants
£ 249.99
34 36 38 40 42
ROUGE EDIT SUSIE - Oversized leather button-up jacket
£ 249.99
34 36 38 40 42
ROUGE EDIT RINA - Straight cotton denim shirt
£ 79.99
34 36 38 40 42
ROUGE EDIT RINA - Flared cotton jeans
£ 69.99
XS S M L
ROUGE EDIT MESSA - Long flared printed skirt
£ 59.99
XS S M L
ROUGE EDIT MESSA - Leopard Print Bodycon Top
£ 49.99
34 36 38 40 42
ROUGE EDIT KYOTO - Straight classic collar lace shirt
£ 49.99
eco-friendly
34 36 38 40 42
ROUGE EDIT NELLIE - Loose-fit wool-blend jacket 2 colors
£ 119.99
eco-friendly
outlet
34 36 38 40 42
ROUGE EDIT BROOK - Straight-cut organic cotton shirt with classic collar
£ 55
outlet
34 36 38 40 42
ROUGE EDIT MARTA - Classic collar shirt in cotton denim
£ 75
outlet
34 36 38 40 42
ROUGE EDIT SIAMA - Cotton blazer
£ 110
eco-friendly
outlet
XS S M L
ROUGE EDIT NELLA - Oversized round neck organic cotton t-shirt
£ 35
eco-friendly
outlet
34 36 38 40 42
ROUGE EDIT BELMONT - Organic cotton blouse with classic collar
£ 65
outlet
34 36 38 40 42
ROUGE EDIT BRENT - Flared midi skirt
£ 55
outlet
34 36 38 40 42
ROUGE EDIT MIRA - Sequined V-neck top
£ 55
outlet
34 36 38 40 42
ROUGE EDIT BRENT - Straight tailored collar jacket
£ 95
outlet
34 36 38 40 42
ROUGE EDIT MADDIE - High-waisted pleated pants
£ 75
outlet
34 36 38 40
ROUGE EDIT LIA - Suit jacket with pockets
£ 110

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The Roots of Rouge Edit

Rouge Edit was born from a desire to offer a more high-end version of the Vila brand, which has been active for thirty years. Conceived in Denmark, the brand draws inspiration from Parisian aesthetics and primarily targets the French market. It was unveiled during Copenhagen Fashion Week in 2024, with an online store launched in December of the same year.

Scandinavian Inspirations and Ethical Commitment

From its launch, Rouge Edit distinguished itself with precise cuts and distinctive color palettes like prairie green, reflecting a balance between classicism and modernity. Presented during Copenhagen Fashion Week in 2024, it officially entered the market with an online store in December of the same year. Aware of the current challenges in the fashion sector, the brand has adopted reasoned production, operating on a non-stock model where only pieces ordered by retailers are manufactured. This approach aligns with a commitment to limit overproduction and offer more responsible fashion, with production currently mainly based in Asia and prospects for expansion into Portugal.

The Collection by Rouge Edit

Rouge Edit offers a diverse range of women's clothing, including dresses, shirts, trousers, skirts, jackets, coats, knitwear, t-shirts, and accessories. Some key pieces not to be missed include:

  • The belted sleeveless cardigan
  • The leather short dress with a shirt collar
  • The high-waisted trousers
  • The leather jackets
  • The long trench coat

Discover all article categories Dress Rouge edit, Jacket & Blouson Rouge edit, Jean Rouge edit, Pants Rouge edit, Shirt Rouge edit, Shorts & Bermudas Rouge edit, Skirt Rouge edit, Sweater Rouge edit, Tee-Shirt Rouge edit, Top & Blouse Rouge edit