Iro is a ready-to-wear brand that offers collections combining luxury and comfort. The wardrobe is creative, feminine and modern. Volumes, materials, cuts; nothing is left to chance, and the company's high standards are reflected in the clothes. The brand knows how to highlight its pieces with well-chosen colours and refined materials, giving a contemporary and sometimes even rock look! Created in 2005 between Paris and New York by Arik and Laurent Bitton, young visionaries with a passion for music, architecture and design, IRO presents prescriptive collections. These two passions are reflected in the collections, which are sometimes rock, sometimes arty. Among the iconic pieces of the house, we find the leather jacket, but also the carrot trousers or their oversized coats.
IRO creates a feminine and modern silhouette between discreet luxury and comfort. Driven by its taste for excellence and its sense of style, the house is entirely focused on the design and quality of its clothes. Iro means light in Japanese, and the brand aims to make women luminous through clothes with perfect and flattering cuts, skilfully worked colours and fabrics, and racy silhouettes. IRO skirts and dresses are feminine, with refined prints such as liberty. The jeans and tops are original and trendy, while the coats and jackets are timeless classics. Discover also the elegant IRO shirts, to match with a pair of boots for a rock look.