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The first thing to consider, the one that catches our eye, is colour. It's true that for formal and professional outfits, we stick to sober tones... But for your casual street wear, for a cocktail party, or for an evening out, don't hesitate to step away from classic shades. If you want to maximize the pep of your outfit or simply attract a little attention, adopt bright and flashy tones, from fuchsia pink to lime green. Otherwise, for a daily urban look, don't forget that pastels are a safe bet, especially with a nice pair of trainers.
What about the cuts? For jeans, we wear them high-waisted, of course, to slim the silhouette while enhancing curves. Unless you're more into a rock look, in which case wide-leg trousers are preferred. As for tops, the trend is oversized: XXL blazers and loose sweaters. It's fashionable and comfortable! The feminine touch comes with accessories: jewellery, belts, scarves or bandanas, and above all, the bag.
For materials, it's not complicated: we favour natural materials, and especially quality ones. In summer, think of a light linen t-shirt to combat the heat, while in winter, it's rather wool sweaters that are in vogue. Cotton and cashmere are quite versatile, to be worn all year round depending on the temperature. In terms of texture, we advise you to choose a piece with a rich or refined appearance: a textured sweater, an embroidered top, or a jacket with large buttons. Play with layering, with the ultra-thin or the very thick for a truly unique look.
The must-haves, those that guarantee you'll have an outfit for every situation, are what you need to choose first. To help you, here's our list:
To picture it, think of a simple outfit you could wear every day: what do you need to create it? For us, it would be straight-leg, slightly loose jeans with a nice pair of white trainers, say New Balance, a nice Mao-collar top, and a large taupe trench coat.
The joys of shopping are undeniable, but a few well-worn items are better than a large wardrobe that will gather dust. Discover our eco-responsible selections and second-hand brands such as Sézane, Agnès B., or Isabel Marant.
For a bohemian style, turn to Antik Batik. For a rock style, try The Kooples. Finally, for a preppy style, discover Polo Ralph Lauren and Tommy Hilfiger.
