Childhood friends, Barbara Boccara and Sharon Krief decided to create their own brand. With a keen interest in fashion, they embarked on the Ba&SH adventure to create "the perfect wardrobe" by designing clothes they want to wear every day. They operate based on feelings and fancies. The collections are just like them: feminine, uncomplicated, happy, fresh and colourful. The styles inspire dreams of faraway lands with their candy colours, and reflect their designers' own visions. Their gamble in launching a clothing brand that is just like them, chic and uncomplicated, has certainly paid off.