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Spring-Summer 2021
logo marque SWAROVSKI


Swarovski represents the tradition of crystal art and design, transmitted from one generation to the next, to make women shine every day. We love the sparkling earrings, decorated with colorless crystals. The hoop earrings, essentials in your jewelry collection, will be perfect with all your outfits, on all occasions. As a gift to your wife, mother or girlfriend, what could she love more than the gold, pink gold or rhodium-plated metal bracelets. Find the sparkling and unique jewel to absolutely satisfy her. Swarovski necklaces, with their multiple symbols covered in crystals in dark or light colours, are more than an asset for personalising your style by giving it a new sparkle. Discover also the selection of Swarovski watches available on Place des Tendances.


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It all began in 1891 when Daniel Swarovski, the creator, had the idea of creating a "diamond for everyone". The inventor of an electric machine that cut stones with unparalleled precision, he marked the beginning of a new era for crystal. Over time, Swarovski revolutionised crystal, giving it a prestigious place in fashion, notably through his collaboration with the couturier Christian Dior, and in the cinema, appearing in famous films such as Diamonds on the Couch. It was in a dress covered with Swarovski crystals in 1962 that Marilyn Monroe sang the memorable Happy Birthday Mister President. The brand opened its first boutique in the 1980s, before the fascinated eyes of the world, introducing an annual limited edition Christmas ornament. For 35 years, Swarovski has been fascinating the world with unique jewellery, and is also committed to responsible luxury with environmentally friendly materials. More than 120 years of artistic mastery, with handmade confections making the brand the leader in faceted crystal creations. 

Swarovski's private sales are regularly featured on Place des Tendances.
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