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The Levi’s AW25 collection, signed under the premium Blue Tab line, offers a modernized, autumnal take on industrial classics: from the Japanese selvedge denim chore blazer to the 502 Taper Fit enhanced with stretch, and the Type III jacket revisited with an authentic style. This season also features Japanese footwear, structured shirts, and raw denim pieces, combining heritage and practicality — perfect for a back to work wardrobe that is both robust and refined.
It all began in 1853 when Levi Strauss, a young entrepreneur from Bavaria, emigrated to San Francisco. With his business acumen and exceptional intuition, he founded his textile company. But it wasn't until 1873, with the help of Jacob Davis, a renowned Russian-Latvian tailor, that he revolutionized the fashion industry by patenting the first pair of trousers reinforced with copper rivets: jeans. This durable garment, designed for workers and miners, quickly became a fashion essential at the time, and remains so today.
The Levi's brand is not just about producing jeans; it is the very symbol of denim, offering diverse collections, from classic cuts like the 501 to the very trendy baggy style, which has made a remarkable comeback recently. Thus, each piece tells a story, that of a garment that is both functional and timeless.
Today, Levi's offers much more than trousers. Its jackets, shirts, and accessories complete a wardrobe that transcends generations, remaining as reliable as ever. The brand also innovates with collections designed with an eco-responsible approach, using organic cotton or recycled denim, while reducing its water consumption through its Water
Having become iconic thanks to its jeans, the brand and its famous leather patch featuring two horses pulling a pair of jeans have become a true symbol. This logo, combined with an authentic aesthetic and meticulous finishes, illustrates Levi's heritage and excellence. Whether it's a fitted jean or a baggy one, every detail reflects the quality focus that has made the brand renowned.
Whether you're a fan of classic cuts or contemporary trends, let yourself be seduced by the Levi's universe. Explore a wide range of denim products, from timeless jeans to robust jackets, for an authentic and timeless style. So don't wait any longer to discover Levi's collections, come and explore them now on our Place des Tendances site, and adopt the look that suits you best.
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