HEIMSTONE, travel through ready-to-wear collections for women designed like true travel journals. Since 2007, this French brand embodies the perfect alliance between femininity and androgyny, elegance and rock. It offers clothes that are both sexy and surprising, international and resolutely Parisian. By exploring materials, raw leather, heavy zippers, and cut-outs, the brand creates a unique and versatile style. Each piece is designed to adapt to each woman's personality, allowing for the creation of varied and daring looks.
A singular style and unique prints
At HEIMSTONE, the focus is on the drape of a garment, its 'dégaine' (style/attitude), and this particular attention is what attracts the brand's followers. The silhouettes are fluid yet precise, offering a ethereal allure to every woman. To achieve this effect, the choice of fabrics is paramount. Of course, there are more important issues than the drape of a garment, but at HEIMSTONE, every detail counts to create a singular style and a soul unique to the brand.However, developing unique prints also presents a challenge. Not all materials are compatible with printing, and printing on natural materials can sometimes result in a blurred effect with less precise colors that fade over washes. Faced with this issue, the brand had to find its own solution.After extensive research and discussions with specialized fabric suppliers, HEIMSTONE discovered polyester satin. Since 2016, a large part of the collections has been printed on this material. Polyester, often considered a low-quality synthetic, has been re-evaluated by the brand. The polyester satin used by HEIMSTONE offers many advantages. It is lightweight, breathable, and perfectly mimics the fluidity of silk. Its shiny appearance, achieved through a specific weaving technique, gives it undeniable elegance.In addition to being soft and durable, polyester satin is extremely resistant, ensuring a long lifespan for the garments. Furthermore, it has the advantage of not creasing much, which simplifies maintenance and saves energy by avoiding frequent ironing.An Ecological and Sustainable Commitment
The ecological impact of polyester is often questioned, but at HEIMSTONE, the choice of this material is driven by a desire to limit waste and create durable clothing. Each polyester piece is designed to last, unlike fast fashion garments that are often worn only a few times before being discarded.The brand also strives to maintain local production as much as possible. The majority of the garments are manufactured in France, in Parisian workshops, which supports the local industry and ensures fair working conditions for artisans.
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