In 1986, Tara Jarmon created a brand in her own image, giving it her name along with her joy, purity, freshness and spontaneity. A native of Canada, she has held on to strong images of her homeland, transforming these into brand features and using her taste for colour and light, her eye for prints and her infinite ability to mix tones, textures and fabrics. She has developed an unusual concept of urban chic, in the form of a happy, sparkling femininity that she herself casually assumes.
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