Elegance, quality and style are the watchwords of the Liu Jo brand. An Italian label with an instantly recognizable wardrobe, it focuses on femininity and has strong fashion credentials. Its clothes are designed for dynamic women who know what they want, which is to feel feminine with a touch of sass. With its perfect blend of key pieces and must-have classics, a Liu Jo wardrobe is constantly changing, demonstrating impressive savoir-faire and an in-depth knowledge of the latest trends and fashion in general. Among the wide range of iconic pieces that embody the brand's DNA are lightweight Bottom Up jeans for chilling out in, formal dresses for special occasions and elegant coats to finish off your outfits to perfection.
This brand is based on love: its founder, Marco Marchi, named it Liu Jo after a girl he had a holiday romance with. Liu Jo was founded in 1995 in Carpi, the home of the Italian textile industry. Its designer is all about "Made in Italy", ultra-feminine looks and what women want in general. Liu Jo's identity is clear and recognizable, underpinned by its choice of the best materials and careful attention to detail. Its elegant, authentic style is clearly Italian—sophisticated and feminine. It has made a name for itself both in terms of its leather goods and its casual-chic clothing, as it vies to be the most chic and glamorous of all the luxury ready-to-wear brands. Perfectly in tune with the times, it takes current trends and gives them a twist, dressing women in its own unique way. Liu Jo offers sneakers and ultra-comfortable leggings in super-stretch fabric that combine to create the ultimate sporty look. Team them with a women's parka for irresistible urban appeal.
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