An iconic brand with a slightly sassy, fun and colorful style, Kookaï is constantly reinventing itself. It has offered high quality and low prices for more than thirty years. Every season and collection reflects the Kookaï spirit, which has been passed down from generation to generation. Kookaï is all about urban style with a sassy streak and a distinctly feminine feel. Its clothes exude a zest for life. Prints are masterfully crafted, with many of its pieces featuring a stylish Prince of Wales check print. Knit fabrics and cottons are super soft, long cardigans are cut for the perfect drape and pants are impeccably finished. One thing's for sure: Kookaï knows what it's doing.
The Kookaï journey began in 1983. Three friends created a clothing company to fill a gap in the market: knitwear for young women. This iconic women's fashion brand stood out from the crowd with its designer positioning, offering on-trend clothing that was purposefully affordable. Its designers were constantly striving to make its knitwear more attractive, more original and as fairly priced as possible to meet the needs of a young, changing customer base. Its main target audience was young, sassy, liberated 80s women. It offered feminine cuts and sensual materials inspired by current trends. The "Kookaïette" was born. It was a brand for pretty little misses who were comfortable with themselves and their slightly crazy ways.
But Kookaï has moved with the times and with its customers. The sassiness and quality have remained but the style has grown up. Kookaï is now aimed at bold, cultured women with plenty of spirit. The new Kookaïette isn't dictated to by fashion. She is free and unpredictable. She experiments fearlessly with floral prints, checks, stripes, flowing fabrics and feminine cuts. Her Kookaï clothes reflect who she is: elegant, sassy and surprising. French chic at its finest!
Check out our selection of the best Kookaï dresses and pair them with a leather or denim jacket, depending on the season.
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