Eastpak is an American brand born in 1952, specializing in the world of bags. Originally intended for the American army due to its robustness, Eastpak turned to the civilian world in the 70s by offering more designer products. The brand therefore appeals to a mobile generation seeking freedom. To meet this growing demand, Eastpak decided to opt for a streamlined aesthetic and a rather sober style to attract a wider clientele. Today, Eastpak is one of the most influential bag brands globally, thanks to its established reputation and strong drive to succeed.