MAX&Co. is a contemporary fashion brand offering women a modern, elegant and versatile wardrobe inspired by their ever-evolving lifestyles. It is part of the Max Mara Fashion Group. In 1951, Achille Maramotti created Max Mara, a clothing manufacturing company, and set up its head office in his home country of Italy. In 1960, it began working with leading fashion designers to create modern, imaginative collections. Four years later, the first Max Mara store opened in Italy. In 1969, the brand launched "Sportmax", its first ever sporty collection. Ten years later, the contemporary womenswear brand Max&Co was launched. Over the seasons, the Italian brand's reputation grew both in its home country and around the world. In 2005, the Max Mara group had 25 clothing brands for women and men, including PennyBlack, Marella and Marina Rinaldi in tribute to his grandmother.