Everyone knows the story of the three little pigs. In 1973, the Pariente brothers named their brand after one of the pigs in the story. In French, Naf Naf was the strongest and cleverest of the three. He's the one who outwitted the big bad wolf! The brand has an enchanting, fun feel all of its own. When Naf Naf launched its "Le Grand Méchant Look" campaign in 1984 (referring to the big bad wolf in the story), it never imagined that thirty years later, the idea would still be charming women. Naf Naf is a joyful, feminine brand with a sassy edge that adds a vibrant note to women's wardrobes and their everyday life! Jazzy embroidered jeans, chic black lace and sequined-covered dresses, floral padded jackets and rock 'n' roll leather jackets can be mixed and matched with abandon.