Levi's Men

When a Bavarian immigrant opened his first store in California in 1853, he didn't expect to revolutionize the fashion world with his idea! Noticing a severe lack of comfortable work clothing, he invented blue jeans, which got stronger and more comfortable the more they were worn. Originally designed to clothe American workers, they gradually became the uniform of change. Worn by kids, ranchers, rebels, rock stars, fashion icons, presidents and men and women from all walks of life, blue jeans have made themselves at home in every wardrobe. Levi's jeans transcend generations and suit all styles. From the classic, unisex 501 to the Levi's 512 (a bootcut version that suits all body shapes) and the Levi's 506 (the men's version is made from 100% organic cotton), Levi's has stayed true to its identity yet moved with the times. Its T-shirts have been brought up-to-date and its jackets are right on trend. Check out the Levi's men's collection at Place des Tendances.