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THE DNA of UGG: Comfort and Authenticity
Founded in 1978 on the Californian coast, UGG actually has its roots in Australia, thanks to its founder, surfer Brian Smith. He introduced the warmth and comfort of sheepskin boots that are so characteristic of Australia. Gradually gaining popularity among surfers, UGG boots experienced their first peak in popularity in the 2000s. Quickly becoming an icon of casual and laid-back style, UGG boots have been universally embraced, from celebrities to the general public. They have exported from their Californian origins to the rest of the world, becoming a truly cosmopolitan phenomenon. The use of the highest quality materials and an unchanging DNA over the years have made them one of the greatest successes in the clothing and fashion industry.
A Reinvention in Tune with New Trends
Nevertheless, the UGG brand has managed to modernise by diversifying its models to reflect current trends, notably by introducing sneakers and sandals into its collections. Collaborations with designers such as Jeremy Scott, Eckhaus Latta, and Y/Project have also allowed UGG to remain contemporary by exploring new shapes, colours, and textures to reinvent its most iconic products. Whether you are a streetwear enthusiast, fashionista, or a lover of cutting-edge style, UGG has gathered fans from all categories and continues to surprise them with exclusive models and limited-edition collections.
Among the brand's most classic models, you will find:
- The Tasman, identifiable by its collar embroidery that blends traditional design with modern practicality
- The Classic Mini, which is both compact and versatile, minimalist and suitable for urban looks, featuring the characteristic chestnut colour of suede
- The Funkette, with a thick sole and an elastic back strap, mixing comfort and eccentricity
Discover the men's collections and women's collections from UGG on Place des Tendances, along with the biggest names in fashion, luxury, and designer brands. Take this opportunity to explore promotional periods when brands offer their collections at great prices: the Sales or Black Friday.
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Ankle Boots & Mid-Calf Boots Ugg,
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