Founded in 1966 in California by Paul Van Doren, his brother Jim Van Doren, and their partners Gordon Lee and Serge Delia, the Vans brand started as a family business manufacturing and selling canvas shoes with thick soles. From the beginning, the brand captivated California skaters with models like the Authentic, known for their durability and grip. Thus, in the 1970s, Vans became an icon of skate culture with iconic models like the Old Skool and the Sk8-Hi, combining style and functionality. Over the years, the brand expanded its offering to include clothing and accessories, while remaining true to its authentic and creative spirit, embodying a spirit of freedom, creativity, and authenticity today, while staying true to its roots.