Founded in 2016, Semerdjian is a French footwear brand born from the passion of its creator, Eric Semerdjian, nurtured since his adolescence when he discovered all the stages of shoe production. A family business, Semerdjian designs its models in Europe, combining artisanal know-how and contemporary design. The Semerdjian collection is known for its assertive style sneakers that blend various materials, metallic details, and meticulous finishes. A distinctive sign, the lightning bolt motif found on most models symbolizes the brand's energy and audacity. With a careful selection of materials and a short transport chain, Semerdjian is committed to responsible production and ensures the quality of its products while controlling its environmental impact.