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Place des Tendances – Printemps Group's Online Shop for Fashion & Beauty
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20%

in the collection Automne hiver 2026/27

Offer valid from 03/11 to 30/11/2026. See conditions

La Nouvelle Women

LA NOUVELLE is a women's lingerie and swimwear brand that is instantly recognizable thanks to its lurex straps and retro-chic style, which is the brand's DNA. LA NOUVELLE offers a natural and liberated vision of femininity. A pioneer of the 'slow bra' movement, La Nouvelle advocates for more comfortable lingerie that respects women's bodies. Every La Nouvelle product can be worn as a fashion accessory. Its signature detail for 10 years? The gold, silver, or colored lurex strap. Our lingerie and swimwear collections defy conventional norms.

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LA NOUVELLE

20%

in the collection Automne hiver 2026/27

Offer valid from 03/11 to 30/11/2026. See conditions

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345 items

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-15% app
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LA NOUVELLE Georgia - Metallic thread brassiere
61 €
eco-friendly
-15% app
T1 T2 T3 T4
LA NOUVELLE Unwired bralet with lurex 3 colors
61 €
privilege days
T1 T2 T3 T4
LA NOUVELLE NIKI - V-neck body 2 colors
87,20 € 109 € -20%
eco-friendly
privilege days
T1 T2 T3 T4
LA NOUVELLE GEORGIA - Bralet 8 colors
48 € 60 € -20%
eco-friendly
-15% app
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LA NOUVELLE TIAGO - Transparent lace T-shirt 2 colors
95 €
eco-friendly
-15% app
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LA NOUVELLE BRI - Brando one-piece swimsuit
135 €
-15% app
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LA NOUVELLE Microfiber bralette 3 colors
65 €
eco-friendly
-15% app
T1 T2 T3 T4
LA NOUVELLE Georgia - Camisole with metallic thread 4 colors
70 €
-15% app
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LA NOUVELLE Low-waisted satiny boy shorts with lurex
48 €
eco-friendly
privilege days
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LA NOUVELLE BEN - Ben Legging 2 colors
76 € 95 € -20%
eco-friendly
-15% app
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LA NOUVELLE BEN - Ben Legging 2 colors
95 €
eco-friendly
privilege days
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LA NOUVELLE MANI - V-neck bralette 2 colors
52 € 65 € -20%
privilege days
T1 T2 T3 T4
LA NOUVELLE JIMMY - High-neck body 2 colors
108 € 135 € -20%
eco-friendly
privilege days
T1 T2 T3 T4
LA NOUVELLE SOON - Non-wired bralette 4 colors
56 € 70 € -20%
eco-friendly
privilege days
T1 T2 T3 T4
LA NOUVELLE GEORGIA - Bralet 8 colors
48 € 60 € -20%
eco-friendly
privilege days
T1 T2 T3 T4
LA NOUVELLE GEORGIA - V-neck bodysuit 2 colors
76 € 95 € -20%
-15% app
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LA NOUVELLE Triangle bra
70 €
privilege days
34 36 38 40 42
LA NOUVELLE THOMAS - Striped cotton blend trousers
83,20 € 104 € -20%
eco-friendly
privilege days
T1 T2 T3 T4
LA NOUVELLE MARION - Triangle bra 2 colors
48 € 60 € -20%
eco-friendly
privilege days
T1 T2 T3 T4
LA NOUVELLE GEORGIA - Bralet 8 colors
48 € 60 € -20%
-15% app
T1 T2 T3 T4
LA NOUVELLE GIULIA - Straight V-neck nightdress
109 €
-15% app
T1 T2 T3 T4
LA NOUVELLE Bodysuit with metallic thread 3 colors
99 €
-15% app
T1 T2 T3 T4
LA NOUVELLE Bodysuit with metallic thread 3 colors
99 €
eco-friendly
-15% app
T1 T2 T3 T4
LA NOUVELLE Low-waisted panties with lurex 4 colors
47 €
-15% app
T1 T2 T3 T4
LA NOUVELLE Body with V-neck
96 €
privilege days
T1 T2 T3 T4
LA NOUVELLE SELMA - Spotted Culottes 2 colors
40 € 50 € -20%
eco-friendly
-15% app
T1 T2 T3 T4
LA NOUVELLE GEORGIA - Two material panties 3 colors
49 €
eco-friendly
-15% app
T1 T2 T3 T4
LA NOUVELLE GEORGIA - Two material panties 3 colors
49 €
eco-friendly
-15% app
T1 T2 T3 T4
LA NOUVELLE GEORGIA - Strappy V-neck bodysuit 2 colors
95 €
-15% app
T1 T2 T3 T4
LA NOUVELLE MINNI - Boxer shorts 2 colors
50 €
-15% app
T1 T2 T3 T4 T5
LA NOUVELLE JACKIE - Underwired bra 3 colors
78 €
-15% app
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LA NOUVELLE GARY - Glittery leggings 2 colors
88 €
eco-friendly
-15% app
T1 T2 T3 T4
LA NOUVELLE Low-waisted satiny boy shorts with lurex 4 colors
48 €
privilege days
T1 T2 T3 T4
LA NOUVELLE ARETHA - Lace-trimmed plunging neckline
79,20 € 99 € -20%
-15% app
T1 T2 T3 T4 T5
LA NOUVELLE JACKIE - Underwired bra 3 colors
78 €
eco-friendly
-15% app
T1 T2 T3 T4
LA NOUVELLE Georgia - Camisole with metallic thread 4 colors
70 €
eco-friendly
-15% app
T1 T2 T3 T4
LA NOUVELLE Georgia - Camisole with metallic thread 4 colors
70 €
eco-friendly
privilege days
T1 T2 T3 T4
LA NOUVELLE THEA - High-cut tanga panties 7 colors
32 € 40 € -20%
eco-friendly
privilege days
T1 T2 T3 T4
LA NOUVELLE JACK - Underwired bra 5 colors
64 € 80 € -20%
eco-friendly
privilege days
T1 T2 T3 T4
LA NOUVELLE GEORGIA - V-neck bodysuit 2 colors
76 € 95 € -20%
-15% app
T1 T2 T3 T4
LA NOUVELLE GEORGIA - Velvet triangle bra 3 colors
65 €
eco-friendly
privilege days
T1 T2 T3 T4
LA NOUVELLE NATI - High-waisted ribbed pants 2 colors
80 € 100 € -20%
eco-friendly
privilege days
T1 T2 T3 T4
LA NOUVELLE POPPY - Lace bra 2 colors
56 € 70 € -20%
eco-friendly
privilege days
T1 T2 T3 T4
LA NOUVELLE GEORGIA - V-neck camisole
60 € 75 € -20%
eco-friendly
privilege days
T1 T2 T3 T4
LA NOUVELLE SOON - Non-wired bralette 4 colors
56 € 70 € -20%
eco-friendly
-15% app
T1 T2 T3 T4
LA NOUVELLE GEORGIA - Bralet 8 colors
60 €
eco-friendly
-15% app
T1 T2 T3 T4
LA NOUVELLE GEORGIA - Bralet 8 colors
60 €
eco-friendly
-15% app
T1 T2 T3 T4
LA NOUVELLE GEORGIA - High-cut bralette
65 €
eco-friendly
privilege days
T1 T2 T3 T4
LA NOUVELLE ROSA - High-cut lace panties 4 colors
40 € 50 € -20%
-15% app
T1 T2 T3 T4
LA NOUVELLE Judith - Low-rise boy shorts with metallic thread 3 colors
48 €
-15% app
T1 T2 T3 T4
LA NOUVELLE Bralet with lurex
61 €
eco-friendly
-15% app
T1 T2 T3 T4
LA NOUVELLE GEORGIA - Low-waisted shorts 2 colors
50 €
eco-friendly
-15% app
T1 T2 T3 T4
LA NOUVELLE HIPSTER MAHI - Lace panties 3 colors
50 €
eco-friendly
privilege days
T1 T2 T3 T4
LA NOUVELLE THEA - High-cut tanga panties 7 colors
32 € 40 € -20%
LA NOUVELLE Inès - Tanga 3 colors
42 €
-15% app
T1 T2 T3 T4
LA NOUVELLE Inès - Tanga 3 colors
42 €
privilege days
T1 T2 T3 T4
LA NOUVELLE FREDDIE - High-cut tanga panties 5 colors
36 € 45 € -20%
privilege days
T1 T2 T3 T4
LA NOUVELLE GEORGIA - Lace panties 2 colors
40 € 50 € -20%
eco-friendly
privilege days
T1 T2 T3 T4
LA NOUVELLE ROSA - High-cut lace panties 4 colors
40 € 50 € -20%
eco-friendly
privilege days
T1 T2 T3 T4
LA NOUVELLE GEORGIA - Two material panties 3 colors
39,20 € 49 € -20%

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La Nouvelle, a French lingerie brand, embodies a modern and ethical vision of fashion. With its creations combining retro chic elegance and absolute comfort, La Nouvelle revolutionizes the daily lives of women by offering lingerie that respects their bodies and their individuality.

Comfortable and Elegant Lingerie: An Ideal Choice for Today's Women

La Nouvelle stands out for its ability to create underwear that is both comfortable and elegant. Their "slow bra" approach offers a gentle and respectful alternative to the traditional bra. Each piece is designed to be a second skin, avoiding any discomfort and enhancing the woman's natural silhouette. It's an invitation to celebrate natural beauty without artifice, in line with the needs of modern, free women.

A Unique Signature: The Lurex Strap

La Nouvelle distinguishes itself with its unique signature: the lurex strap. Gold, silver or colored, it transforms lingerie into a true fashion accessory. These refined details allow women to reveal their lingerie with confidence and style, making underwear a key element of their wardrobe.

A Commitment to Sustainability and Responsibility

La Nouvelle doesn't just create lingerie; it is committed to an eco-responsible and ethical approach. More than 40% of their lace is made from eco-designed materials, and 100% of their fabrics are Oeko-Tex certified. The brand carefully chooses its partners and factories, favoring a Euro-Mediterranean supply chain and reasoned production. This approach allows La Nouvelle to offer sustainable, high-quality products while minimizing its environmental impact.La Nouvelle invites you to embrace your natural femininity, to feel beautiful and comfortable in your own skin, while supporting responsible and sustainable fashion. With its unique creations, ethical commitment, and intergenerational approach, La Nouvelle is a brand that speaks to all women, encouraging them to love themselves as they are. 

Discover all article categories Lingerie La nouvelle, Night La nouvelle, Pants La nouvelle, Shorts & Bermudas La nouvelle, Sweater La nouvelle, Swimsuits La nouvelle, Tee-Shirt La nouvelle, Top & Blouse La nouvelle