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In 1921, Jean-Baptiste Martin, a cutter by trade, created entirely by hand, in his attic in Fougères, Brittany, the "fafiots", soft-soled children's shoes. Two years later, he expanded his workshop. He also acquired the first machines that allowed the creation of the first Louis XV pumps, the iconic feminine heeled shoe. Very quickly, and thanks to its women's heels, JB Martin became one of the most important companies in Ille et Vilaine. In 1953, the company became a family business when it was taken over by his son, Jean-Baptiste Martin. Ten years later, JB Martin established itself as one of the essential references for the Louis XV pump and achieved international recognition by finding the right balance between style, quality, and price. The brand strongly contributed to the evolution of the footwear industry in France thanks to its strategy based on technical innovation and creation. In the 1980s, JB Martin embraced ultra-femininity with the slogan "Passionately Feminine" and its emblematic national advertising campaigns. In the 1990s, the brand finally diversified to meet consumer expectations. It no longer offered only pumps but broadened its range and developed a line of chic and functional leather goods. Through its minimalist, sensual signature with graphic details, JB Martin continues to promote the culture of beautiful shoes, combining style and quality at a fair price. The brand constantly renews itself to bring every woman expert advice for a perfect shoe. Regularly find JB Martin private sales on Place des Tendances.
Discover all article categories Ankle Boots & Mid-Calf Boots Jb martin, Sandals Jb martin