Chou² designs colorful accessories that bring a joyful and quirky touch to everyday life. Founded by Victoria out of her love for scrunchies, the French brand today extends its universe through hair accessories, fanny packs, and caps. Its unique feature? Giving a second life to high-end fabrics by favouring the upcycling of end-of-roll pieces and scraps, particularly from fashion houses. Vibrant patterns, beautiful materials, and fancy details thus make up collections full of personality. With its accessories made partly in French social integration workshops, Chou² champions creative fashion that focuses as much on style as on more responsible production.