Noo is a lingerie brand created in 2014 by two friends, Anaïs and Elissa. Their meeting sounded like an obvious choice, they both agree on the fact that they could not find lingerie that looked like them. Lingerie, according to them, was either too sexy or too sporty, so they created the ideal underwear: a lingerie that would be a perfect in-between and accessible. The designers imagine lingerie and homewear collections that resemble women, they want to sublimate the woman's body by offering them the best. A real promise of quality is also hidden behind this young brand since the materials used are European or Turkish, carefully selected in factories that are attentive to the working conditions of their employees. An evolutionary approach towards a greener production is also one of Noo's priorities.
You can regularly find Noo private sales on Place des Tendances.