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NEW BALANCE
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selected items in the collection Printemps été 2026
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Originating from Boston and founded in 1906, this brand, now over a century old, has spread to shops worldwide. However, it has maintained its roots in its home country by continuing production in the United States and England. Beyond its commercial success, it truly deserves its iconic status in sneaker culture due to its history and commitment to craftsmanship.
Of course, the brand has successfully conquered both the local and international markets through the representation of numerous athletes, from elite levels to amateur circles, who have recognised the technical quality of the brand's shoes. With the unwavering presence of sneakers in the wardrobes of artists and celebrities, those adorned with an N often appear in magazines and celebrity articles, not to mention in music videos.
New Balance trainers are known for three technical aspects in particular, which set them apart in a highly competitive universe:
Each technology developed by New Balance for enhancing its trainers meets the dual criteria of comfort and performance. However, the versatility of the trainers does not stop there, as the brand is aware that one of the most valued aspects by both athletes and casual fashion enthusiasts is the durability of the materials used in the making of the shoes.
Because New Balance shoes feature these adaptive technologies, they are suitable for men and women alike, regardless of the model. This unisex aspect also characterises sneaker culture, with variations in colour and design that multiply without compromising on quality, performance, and comfort. The trainer undeniably possesses this universal appeal, transcending notions of gender, age, and use, with products designed for both everyday wear and competitive sports.
With soles and ergonomics that adapt to all body types, New Balance aims to be accessible to everyone on any occasion, adding an undeniable touch of elegance to any outfit. Worn with chinos for a relaxed and comfortable look or joggers for a streetwear ensemble, New Balance shoes adapt to your style.
Explore our selection of New Balance products on Place des Tendances, and enjoy free delivery on your order along with numerous promotions throughout the year.
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