Founded in 2017 by Louis Sénéchal, the VENDREDI brand aims to transform the world of men's swimwear by offering a fun and colorful style, an eco-responsible commitment, and a fair price. From its beginnings, VENDREDI distinguished itself as one of the pioneers in relocating French swimwear production to Europe, thereby emphasizing manufacturing quality. Portugal, recognized for its textile know-how, has been chosen as the heart of the VENDREDI project from the start. VENDREDI men's swimwear stands out for its fun and colorful DNA, combined with the technical characteristics of recycled fabric, which offers resistance, softness, comfort, and quick drying. This combination quickly won over their male audience.