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Sowe Biarritz represents the Basque Country in all their collections. All creation processes around a model: the drawing, the photoshoots, are all carried out in sublime settings and landscapes representing the pure energy of the French coast. "Sowe" is the contraction of "South West", as the brand was born in the southwest of France in 2014 in Biarritz thanks to designer Perrine, who after 10 years serving the world of sports brands decided to dedicate herself to a product she particularly loves and which has accompanied her on her many travels around the world: the swimsuit. She then settled in Biarritz, where she lives between mountain and sea, lulled by the gentle rhythm of the region, surf sessions and hikes. The collection grows year after year, offering new models with ever more feminine shapes, but with an active line adapted to sports activities such as stand-up paddleboarding, surfing, yoga, or fitness. Sowe Biarritz offers its creations to every free, bold, and feminine woman; the Sowe Girl is above all a woman who embraces her personality, even the most extravagant.Discover Sowe Biarritz private sales regularly on Place des Tendances.
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