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Serge Blanco Men

For over 30 years, SERGE BLANCO has been dressing men, remaining true to its founding values: generosity, team spirit, respect, solidarity, and authenticity. Proud of its rugby DNA, the brand now appeals to all men, whatever their style or build, by audaciously reinventing the male wardrobe.

SERGE BLANCO

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-50%

selected items Permanent

* Offer valid from 05/05 to 24/05/2026. See conditions

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Long-sleeved rugby polo SERGE BLANCO Blue

privilege days

S M L XL 2XL 3XL 4XL

SERGE BLANCO LIOR - Long-sleeved rugby polo

69,50 € 139 € -50%

Contrasting lining jacket SERGE BLANCO Blue

privilege days

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO DAYTONA - Contrasting lining jacket

84,50 € 169 € -50%

Short-sleeved waffle cotton polo SERGE BLANCO Blue

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO POLO MC - Short-sleeved waffle cotton polo

99 €

privilege days

S M L XL 2XL 3XL

SERGE BLANCO WENDEL - Cotton utility jacket

94,50 € 189 € -50%

Contrasting lining jacket SERGE BLANCO Black

privilege days

S M L XL 2XL 3XL 4XL

SERGE BLANCO DAYTONA - Contrasting lining jacket

84,50 € 169 € -50%

Short-sleeved piqué knit polo SERGE BLANCO Blue

S M L XL 2XL 3XL 4XL 5XL 6XL

SERGE BLANCO LUCAS - Short-sleeved piqué knit polo

89 €

Sleeveless ultralight vest SERGE BLANCO Green

privilege days

S M L XL 2XL 3XL

SERGE BLANCO DAYTONA - Sleeveless ultralight vest

74,50 € 149 € -50%

privilege days

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO POLO MANCHES LONGUES - ATTENTE REF

64,50 € 129 € -50%

Straight leg pants with elastic waistband SERGE BLANCO Grey

privilege days

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO 556 - Straight leg pants with elastic waistband

69,50 € 139 € -50%

privilege days

S M L XL 2XL 3XL 4XL

SERGE BLANCO LOOK - Long-sleeved rugby polo

64,50 € 129 € -50%

privilege days

M L XL 2XL

SERGE BLANCO WILFRIED - Worker jacket

64,50 € 129 € -50%

Plain round neck sweatshirt SERGE BLANCO Orange

privilege days

S M XL 2XL 3XL 4XL 5XL

SERGE BLANCO SWEAT - Plain round neck sweatshirt

59,50 € 119 € -50%

Fleece jogging bottoms SERGE BLANCO Black

privilege days

M L XL 2XL 3XL

SERGE BLANCO JOGGING - Fleece jogging bottoms

59,50 € 119 € -50%

Long-sleeve polo with zip SERGE BLANCO Black

privilege days

S M L XL 3XL

SERGE BLANCO LINDSAY - Long-sleeve polo with zip

59,50 € 119 € -50%

privilege days

S M L XL 2XL 3XL 4XL

SERGE BLANCO LUPIN - Long-sleeved rugby polo

59,50 € 119 € -50%

privilege days

S M L 3XL

SERGE BLANCO MURAT - High-neck sweater

49,50 € 99 € -50%

privilege days

S M L 3XL

SERGE BLANCO LUCAS - Piqué polo shirt

44,50 € 89 € -50%

privilege days

S L XL 2XL 3XL

SERGE BLANCO LUCAS - Piqué polo shirt

44,50 € 89 € -50%

Round-neck cotton T-shirt SERGE BLANCO Green

S M L XL 2XL 3XL 4XL 6XL 5XL

SERGE BLANCO THEO - Round-neck cotton T-shirt

39,90 €

Short-sleeved cotton printed T-shirt SERGE BLANCO Green

privilege days

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO T-SHIRT - Short-sleeved cotton printed T-shirt

27,50 € 55 € -50%

Short-sleeved cotton printed T-shirt SERGE BLANCO Blue

privilege days

S M L XL 3XL 5XL

SERGE BLANCO Short-sleeved cotton printed T-shirt

27,50 € 55 € -50%

Straight cut Bermuda shorts in stretch cotton SERGE BLANCO White

new

36-taille-us-23-50 32-taille-us-23-50 33-taille-us-23-50 42-taille-us-23-50 40-taille-us-23-50 44-taille-us-23-50 30-taille-us-23-50 34-taille-us-23-50 38-taille-us-23-50

SERGE BLANCO 200 - Straight cut Bermuda shorts in stretch cotton

99 €

Long-sleeved oxford cotton shirt with tricolor trim SERGE BLANCO Pink

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO CHEMISE ML - Long-sleeved oxford cotton shirt with tricolor trim

109 €

Long-sleeved printed cotton shirt SERGE BLANCO Multicolored

S M L XL 2XL 3XL

SERGE BLANCO CHEMISE ML - Long-sleeved printed cotton shirt

129 €

Zip-up hoodie in old dye cotton SERGE BLANCO Orange

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO SWEAT À CAPUCHE - Zip-up hoodie in old dye cotton

139 €

Zip-up hoodie in old dye cotton SERGE BLANCO Green

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO SWEAT À CAPUCHE - Zip-up hoodie in old dye cotton

139 €

Round neck terry cloth t-shirt SERGE BLANCO Brown

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO THOR - Round neck terry cloth t-shirt

69 €

Round neck terry cloth t-shirt SERGE BLANCO Blue

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO THOR - Round neck terry cloth t-shirt

69 €

Short-sleeved cotton jersey polo with rooster embroidery. SERGE BLANCO Pink

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO POLO MC - Short-sleeved cotton jersey polo with rooster embroidery.

119 €

Short-sleeved polo in piqué cotton knit with two-tone details SERGE BLANCO Blue

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO Short-sleeved polo in piqué cotton knit with two-tone details

99 €

Short-sleeved cotton jersey polo with rooster embroidery. SERGE BLANCO White

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO POLO MC - Short-sleeved cotton jersey polo with rooster embroidery.

119 €

Short-sleeved polo shirt in piqué cotton with two-tone details SERGE BLANCO White

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO Short-sleeved polo shirt in piqué cotton with two-tone details

99 €

Short-sleeved striped cotton jersey polo SERGE BLANCO Blue

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO POLO MC - Short-sleeved striped cotton jersey polo

129 €

Rugby jersey with raglan sleeves in cotton SERGE BLANCO Orange

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO POLO ML - Rugby jersey with raglan sleeves in cotton

119 €

Rugby jersey with raglan sleeves in cotton SERGE BLANCO Grey

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO POLO ML - Rugby jersey with raglan sleeves in cotton

119 €

Short-sleeved cotton shirt with dragon print SERGE BLANCO Blue

M L XL 2XL 3XL

SERGE BLANCO CHEMISE MC - Short-sleeved cotton shirt with dragon print

89 €

Long-sleeved cotton shirt with tricolor trim embroidery. SERGE BLANCO Blue

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO CHEMISE ML - Long-sleeved cotton shirt with tricolor trim embroidery.

135 €

Short-sleeved polo shirt with tone-on-tone embroidery in cotton SERGE BLANCO Grey

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO POLO MC - Short-sleeved polo shirt with tone-on-tone embroidery in cotton

109 €

Round neck sweatshirt in old dye cotton SERGE BLANCO Blue

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO SWEAT - Round neck sweatshirt in old dye cotton

110 €

Round neck sweatshirt in old dye cotton SERGE BLANCO Green

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO SWEAT - Round neck sweatshirt in old dye cotton

110 €

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO SWEAT - Round neck sweatshirt in old dye cotton

110 €

Round neck T-shirt with chili peppers printed on the back in cotton. SERGE BLANCO White

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO T- SHIRTS - Round neck T-shirt with chili peppers printed on the back in cotton.

59 €

Short-sleeved polo shirt with tone-on-tone embroidery in cotton SERGE BLANCO Pink

S M L XL 2XL 3XL 5XL

SERGE BLANCO POLO MC - Short-sleeved polo shirt with tone-on-tone embroidery in cotton

109 €

Striped Oxford cotton long-sleeve shirt SERGE BLANCO Blue

S M L XL 2XL 3XL

SERGE BLANCO CHEMISE ML - Striped Oxford cotton long-sleeve shirt

119 €

Short-sleeved shirt in printed Japanese cotton SERGE BLANCO Blue

S M L XL 2XL 3XL

SERGE BLANCO CHEMISE MC - Short-sleeved shirt in printed Japanese cotton

85 €

Round neck T-shirt with chili peppers printed on the back in cotton. SERGE BLANCO Grey

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO T- SHIRTS - Round neck T-shirt with chili peppers printed on the back in cotton.

59 €

Solid color long-sleeve cotton stretch shirt SERGE BLANCO Blue

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO CHEMISE ML - Solid color long-sleeve cotton stretch shirt

119 €

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO CHEMISE ML - Solid color long-sleeve cotton stretch shirt

119 €

Solid color long-sleeve cotton stretch shirt SERGE BLANCO Grey

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO CHEMISE ML - Solid color long-sleeve cotton stretch shirt

119 €

Long-sleeved cotton oxford shirt with tricolor trim SERGE BLANCO White

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO CHEMISE ML - Long-sleeved cotton oxford shirt with tricolor trim

109 €

Solid color long-sleeve cotton stretch shirt SERGE BLANCO Green

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO CHEMISE ML - Solid color long-sleeve cotton stretch shirt

119 €

Solid color long-sleeve cotton stretch shirt SERGE BLANCO White

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO CHEMISE ML - Solid color long-sleeve cotton stretch shirt

119 €

Pack of 3 solid color cotton boxers SERGE BLANCO Grey

S M L XL 2XL 3XL

SERGE BLANCO BOXER - Pack of 3 solid color cotton boxers

39 €

Pack of 3 solid color cotton boxers SERGE BLANCO Black

S M L XL 2XL 3XL

SERGE BLANCO BOXER - Pack of 3 solid color cotton boxers

39 €

Pack of 3 solid color cotton boxers SERGE BLANCO Blue

S M L XL 2XL 3XL

SERGE BLANCO BOXER - Pack of 3 solid color cotton boxers

39 €

Straight cut Bermuda shorts in stretch cotton SERGE BLANCO Blue

29-taille-us-23-50 36-taille-us-23-50 31-taille-us-23-50 32-taille-us-23-50 33-taille-us-23-50 42-taille-us-23-50 40-taille-us-23-50 44-taille-us-23-50 30-taille-us-23-50 34-taille-us-23-50 35-taille-us-23-50 38-taille-us-23-50

SERGE BLANCO 200 - Straight cut Bermuda shorts in stretch cotton

99 €

SERGE BLANCO 200 - Straight cut Bermuda shorts in stretch cotton

99 €

Straight cut Bermuda shorts in stretch cotton SERGE BLANCO Orange

SERGE BLANCO 200 - Straight cut Bermuda shorts in stretch cotton

99 €

Short-sleeved round-neck T-shirt with colorful ribbed edges in cotton. SERGE BLANCO White

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO T-SHIRT - Short-sleeved round-neck T-shirt with colorful ribbed edges in cotton.

59 €

Round neck sweatshirt in old dye cotton SERGE BLANCO Brown

S M L XL 2XL 3XL 4XL 5XL

SERGE BLANCO SWEAT - Round neck sweatshirt in old dye cotton

110 €

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A Brand Born from a Passion for Rugby

In 1991, Jean-Jacques Lauby, a Toulouse-based entrepreneur with a passion for rugby, launched his menswear ready-to-wear brand alongside Serge Blanco, a prominent figure in French rugby. From its inception, the brand focused on iconic pieces such as polo shirts and shirts, inspired by the natural elegance of athletic attire. Over the years, the offering has expanded while remaining true to its roots. Always driven by a family spirit, the brand champions strong values: generosity, team spirit, respect, solidarity, and authenticity.

Sportswear Reimagined with Audacity

Through a recognisable style, the brand offers a modern interpretation of sportswear. It combines tradition and innovation to create contemporary collections, designed to accompany men's daily lives. The cuts are comfortable, the fabrics carefully selected, and the finishes are meticulously crafted. Each piece contributes to creating a balanced silhouette, both elegant and relaxed, where comfort remains a priority.

A Complete Wardrobe for All Styles

SERGE BLANCO offers everything a man needs to build a complete wardrobe:

well-cut trousers,
effortlessly chic shirts,
polo shirts for a polished style,
essential t-shirts for an everyday look,
sweatshirts for more relaxed days,
coats suitable for all seasons,
trainers that complete each outfit with a casual and contemporary touch.

A Modern and Committed Vision

The brand continues to evolve, reconciling craftsmanship with modernity. It reinterprets the codes of masculine sportswear with consistency and high standards, while progressively integrating more responsible practices in the selection of materials and the design of its collections. Discover SERGE BLANCO products on Place des Tendances now.

Discover all article categories Baskets Serge blanco, Belt Serge blanco, Caps Serge blanco, Caps & Hats Serge blanco, Cardigans Serge blanco, City Shoes Serge blanco, Coat Serge blanco, Jacket & Blouson Serge blanco, Jean Serge blanco, Pants Serge blanco, Polo Serge blanco, Scarf & Headscarf Serge blanco, Shirt Serge blanco, Shorts & Bermudas Serge blanco, Sweater Serge blanco, Tee-Shirt Serge blanco, Wallets Serge blanco