In 1985, the Hiridjee sisters discovered a bestseller in their boutique. Brightly coloured, printed cotton men's boxer shorts that women were buying for themselves. This success gave them the idea of creating subtle, creative lingerie with unusual prints, colourful cotton and careful details, such as a small knot between the cups, double straps, lace trims and satin inserts.
Princesse Tam Tam is no longer available at Place des Tendances, but check out these other top brands:
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