Place des Tendances | New Collection Spring Summer

Mellow Yellow Women

Mellow Yellow, a French footwear brand launched in 2003, draws its strength from its collections: bold and imbued with savoir-faire. With unparalleled expertise and awareness of current issues, Mellow Yellow develops shoes that reflect an entire generation, with an eco-responsible approach, featuring models crafted to last. Mellow Yellow models are subject to particular attention to place quality at the centre of priorities. The care taken with materials, strong creative choices, the selection of colours, and recognised craftsmanship are all factors that have, over time, established the brand as a quality shoemaker. Whether Mellow Yellow offers trendy or timeless models, according to its lines, boldness is always present in its collections without compromising on style and comfort. Conceived, designed, developed, and tested in Paris, Mellow Yellow collections come to life thanks to a human-sized team of creative professionals and expert technicians. The shoes, 99% of which are made of leather for premium quality and greater longevity, are also 99% crafted in the Mediterranean basin (Italy, Spain, Portugal, and Morocco) in small production workshops.

New Collection 2025

The new 2025 collection from Mellow Yellow plays with materials and colours like never before: cherry ballerinas with a luscious sheen, chocolate loafers with velvet reflections, or cognac boat shoes and cow-print designs to add a twist to the most demure outfits. The leather is sometimes smooth, sometimes textured, adding dimension to each pair and championing the return of brown, from soft taupe to deep chocolate. Pointed-toe courts and Mary Janes follow suit, blending confident elegance with practicality.

For accessories, the bags are reinvented: the iconic Sybilla adopts brown velvet or smooth chocolate leather, while the Gabriel tote bag stands out as the perfect companion for busy days and impromptu weekends. The small Max bag is available in three shades and fits everywhere with its compact size. This season, every detail exudes colour and texture, for looks that radiate from morning to night.

The Mellow Yellow brand's story began in 2003 when its founder, Bruno Van Gaver, decided to launch a line of shoes under the zesty name "Mellow Yellow," a reference to the title of a famous 1960s song. This wordplay expresses the suppleness, humour, cheerfulness, and diversity of colours that would become the brand's signature. The shoes are displayed in a modern and warm atmosphere, with minimalist decor and parquet flooring, accented by touches of colour here and there – a nod to the 70s that enhances the boots, ankle boots, and ballerinas. These shoe collections guarantee absolute femininity.