Founded in 1967 in Stockholm by Swedes Rolf Lind and Göte Huss, along with American Jerry O. Sheets, Marc O'Polo stood out from the start for its use of natural materials, challenging the dominant trend of synthetic fibers at the time. The founders' first creation was a patchwork shirt made of handwoven Indian cotton, reflecting their commitment to authenticity and quality. Today, Marc O'Polo is known for its high-end casual style, offering a wide range of clothing, shoes, and accessories for men and women, while remaining true to its original philosophy focused on natural materials and timeless design.