The Lauren Ralph Lauren brand is part of the universe of American designer Ralph Lauren, founder of the Ralph Lauren house. Since the brand's inception in the late 1960s, Ralph Lauren has built a distinctive style, inspired by British elegance, the East Coast American lifestyle, and the chic sporting imaginary. Launched later in the group's development, the Lauren Ralph Lauren line was conceived to offer this universe to a broader audience. It adopts the iconic codes of the house: sobriety, elegance, and attention to detail, while adapting them for more accessible and easy-to-wear everyday fashion.