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Homecore Men

Homecore is considered France's very first streetwear brand in France, created in 1992. Its creator, Alexandre Guarneri, was already striving to quash clichés about the hip-hop movement. To him, hip-hop seeks to elevate itself from the present and offer something positive, bring forth another way to be together. Homecore presents a "street-chic" wardrobe, with carefully designed shapes to fit everyone, pieces for when it is hot, when it rains or when it is cold. To him, clothing is not only made to look great, but also to live comfortably, what you feel must reflect what you project. The pieces are carefully designed, down to the lining and the pockets. Each finish, each button, each fold has a reason to be there. With jackets, shirts, trousers as well as sweaters and t-shirts, check out the Homecore wardrobe, at the cutting edge of streetwear trends.

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Straight-leg printed shorts HOMECORE Multicolored

outlet

S M L

HOMECORE HEBE WAVE - Straight-leg printed shorts

65 € 130 € -50%

Straight-leg cotton shorts HOMECORE Multicolored

outlet

30 31 32

HOMECORE SIMON DELOS - Straight-leg cotton shorts

67,50 € 135 € -50%

Cuban collar jacquard shirt HOMECORE White

eco-friendly

outlet

M L

HOMECORE GUARDA CUT - Cuban collar jacquard shirt

92,50 € 185 € -50%

Straight-leg cotton-blend shorts HOMECORE Orange

outlet

30 31 32

HOMECORE SIMON SEER - Straight-leg cotton-blend shorts

67,50 € 135 € -50%

Textured cotton shirt with classic collar HOMECORE Orange

outlet

M L

HOMECORE MIGO SEER - Textured cotton shirt with classic collar

97,50 € 195 € -50%

outlet

30 31 32

HOMECORE HEMMING TAURUS - Wide-leg cotton pants

97,50 € 195 € -50%

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The history of the Homecore brand is intimately linked to that of its founder, Alexandre Guarneri, and his way of understanding life. He discovered hip-hop at the age of 15, and it was a revelation. He started going to hip-hop parties, those that do not convey the clichés of the milieu, but values of respect and surpassing oneself, through dance, music, or any other form of artistic expression. Alexandre quickly tried his hand at graffiti, and what he learned in this discipline is still used today in the creation of his clothes. In high school, he began to create screen-printed T-shirts. He responded to the emerging need among hip-hop fans to wear a brand name that would allow them to claim ownership of the movement. At the time, even in the United States, there were very few brands offering clothing for rappers, dancers and graffiti artists. Alexandre was a pioneer in this discipline! With his partner Steph Cop, they created Homecore in 1992 to distinguish themselves from the brands that were starting to copy them. Their ambition? To show the Americans that the French also know how to make streetwear, and to blow up all the preconceptions about hip hop. XXL? Very little for them. The pieces are close to the body, light years away from the media's caricatures of the movement's clothing style.

You can regularly find Homecore private sales on Place des Tendances.