Homecore Men

The history of the Homecore brand is intimately linked to that of its founder, Alexandre Guarneri, and his way of understanding life. He discovered hip-hop at the age of 15, and it was a revelation. He started going to hip-hop parties, those that do not convey the clichés of the milieu, but values of respect and surpassing oneself, through dance, music, or any other form of artistic expression. Alexandre quickly tried his hand at graffiti, and what he learned in this discipline is still used today in the creation of his clothes. In high school, he began to create screen-printed T-shirts. He responded to the emerging need among hip-hop fans to wear a brand name that would allow them to claim ownership of the movement. At the time, even in the United States, there were very few brands offering clothing for rappers, dancers and graffiti artists. Alexandre was a pioneer in this discipline! With his partner Steph Cop, they created Homecore in 1992 to distinguish themselves from the brands that were starting to copy them. Their ambition? To show the Americans that the French also know how to make streetwear, and to blow up all the preconceptions about hip hop. XXL? Very little for them. The pieces are close to the body, light years away from the media's caricatures of the movement's clothing style.

You can regularly find Homecore private sales on Place des Tendances.