Founded in 1949 in New Haven, on the East Coast of the United States, GANT has embodied the spirit of 'American sportswear' with a refined European touch since its beginnings. Founded by Bernard Gantmacher, a Ukrainian immigrant passionate about tailoring, the brand first made a name for itself with its impeccable shirts, notably the famous button-down, which became emblematic of the ivy league style. The brand quickly wanted to diversify its offerings by proposing more lifestyle products. Thus, GANT now offers collections of varied products for men and women such as shirts, sweaters, or t-shirts. GANT has always sought perfection, and today its universe revisits preppy classics with an assured modernity, always with a focus on quality, durability, and timeless style. GANT thus embodies a free, cultivated, and contemporary way of life, at the crossroads of American heritage and Scandinavian design, with the ambition to build a more responsible future, without ever betraying its DNA.