Dermalogica Beauty

At the beginning of the 1980s, after a brief stay in South Africa, the beauty therapy graduate Jane Wurwand set off to join her husband Raymond in the United States. She started to look for a job and quickly realized that beauty therapy training in America was less advanced than in Europe. In 1983, she pooled all her savings to set up the International Dermal Institute (I.D.I.) to offer American beauty therapists high-quality training, enabling them to be more competitive. In just two days, seventy people had signed up. Her journey had begun! The training program covered a wide range of subjects from professional treatments and preparing a spa menu to communication strategies. Students were taught the main things they would need to build a long-term business and gain financial independence. It was when she was asking the students what products they used in their salons that Jane decided to create Dermalogica. After successfully convincing a laboratory to develop her formulas without advance payment, she created 27 formulas in less than 10 months suitable for all skin types (free of lanolin, denatured alcohol, mineral oil, perfume and artificial colors). In 1986, Jane created Dermalogica, a brand that embraced both cosmetic and pharmaceutical elements. At first it was sold to I.D.I. students, who became its early ambassadors, before being rolled out to several hundred beauty salons across the United States. The persistence of Jane and her husband were soon rewarded when sales exceeded a million dollars in the first year. Since it was set up, Dermalogica has expanded beyond American borders and is now sold in more than 100 countries around the world. It has become the number one choice of skincare professionals worldwide. All the products and protocols are developed by the I.D.I. in Los Angeles. The Dermalogica team in France—still in its infancy as it was only created in 2017—is determined to strengthen the brand's presence in the French market by understanding its customers and meeting their expectations.

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