Founded in 1968 in New York by Calvin Klein and his childhood friend Barry K. Schwartz, the Calvin Klein brand quickly became iconic thanks to its minimalist aesthetic and bold campaigns. In 1982, Calvin Klein revolutionized the underwear market by launching his Calvin Klein Underwear line, turning everyday items into desirable fashion pieces. This collection stands out for its clean designs, high-quality materials, and exceptional comfort, redefining industry standards. Provocative advertising campaigns, featuring celebrities and renowned models, have helped establish the brand's global reputation. Today, Calvin Klein Underwear remains synonymous with modern sophistication and continues to influence lingerie and underwear trends.