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By Bar Women

It all began in Amsterdam in 2008: Barbara Brenninkmeijer founded By-Bar, a brand of small-scale, handmade accessories. Since then, the company has continued to grow. It is now an internationally accessible lifestyle brand with its own online shop and a store in Maastricht. It also collaborates with several partner boutiques in the Netherlands, Germany, Belgium, France, and Spain.

By-Bar defines itself as a lifestyle brand for the modern woman. The brand aims to have a positive impact and always offers the best possible quality, while seeking the right balance between design, quality, and price. It designs its collections with love, care, and passion down to the smallest detail.

Personal relationships are at the very heart of its success. By-Bar has worked with most of its suppliers and partners since the beginning, which has allowed it to develop long-term, trusted relationships with them. Always open to new learning, the brand acts to reduce its impact by giving absolute priority to its products, people, and the planet. It continuously seeks more responsible alternatives and ensures transparent communication about its journey and conscious choices. In doing so, it hopes to inspire others to also act more responsibly.

The By-Bar style can be described as a successful marriage between clean Scandinavian design and a touch of French elegance, all enhanced by an authentic spark of joy. These collections express an original contemporary aesthetic present down to the smallest detail. This is what makes the By-Bar style so unique.

The Spring-Summer 2026 Collection

With SS26, By-Bar Amsterdam infuses its signature minimalism with a more solar and instinctive energy. The previous season played a very soft, almost contemplative tune, balancing natural tones with clean cuts. This time, the lines remain simple but vibrate with more intensity. Shirt dresses lengthen and dance around the body, linen sets are worn like a second skin, and light knits envelop without weighing down. Sands, ecru, and terracotta are illuminated by bold blues or intense greens that subtly awaken the silhouette.

You will find the feeling of fluid freedom that defines the brand, but with a new impulse, more lively, almost spontaneous. A relaxed piece that is quickly belted, an airy blouse that catches the wind, wide-leg trousers that elongate the stride. SS26 celebrates a natural style that is never understated, an aura that breathes, confident and luminous, like an everyday essential.