Babachic is a brand specializing in the sale of original bags and jewelry inspired by various cultures, notably Indian culture. This passion for Hindu creations stemmed from a trip by Maxime and Iva, the founders, to Benares, India, where they discovered hand-painted wooden beads. Instantly captivated by the idea, they first sold their jewelry at markets, then opened their Babachic boutique in Tarifa, Spain, in 2007. The brand subsequently developed with the creation of Moodywood, their own jewelry line, and collaboration with Indian artisans for the manufacturing of their products. Even today, Babachic continues its development through Hindu cultures, with whom they maintain a special relationship.