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Asics

A Japanese brand that started with basketball shoes, Asics is now one of the biggest international sportswear brands. The brand notably stands out for its adherence to a powerful philosophy: Anima Sana In Corpore Sano, or in English, ‘A healthy mind in a healthy body’. This phrase inspired Asics to innovate and develop its expertise to combine athletic performance and well-being, and to apply it to all its products.

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37 37,5 38 39 39,5 40 40,5 41,5 42 42,5 43,5 45

ASICS WHITE SHARK SKIN - Gel-1130 sneakers

221,90 € 244,90 € -5%

36 37 37,5 38 39,5 40,5 41,5 42 42,5 43,5 44,5 46 46,5 49

ASICS CREAM GREY - Gel-nyc Graphite Grey Black 2 colors

231,90 € 254,90 € -5%

36 37 37,5 38 39 39,5 40 40,5 42 43,5 49

ASICS CREAM GREY - Gel-nyc Graphite Grey Black 2 colors

231,90 € 254,90 € -5%

44 45 48

ASICS CREAM GREY - Gel-nyc Graphite Grey Black 2 colors

231,90 € 254,90 € -5%

44 45 48

ASICS CREAM GREY - Gel-nyc Graphite Grey Black 2 colors

231,90 € 254,90 € -5%

40,5 41,5 42 42,5 43,5 44 44 1/2 45 46 46,5 47 48 49

ASICS GELQUANTUM LYTE II - ASICS GEL PULSE 13

93 €

37 37,5 39 39,5 40 41,5 42 42,5 45 46 46,5 47 48

ASICS GEL NYC - Running

115 € 150 € -20%

41,5 42 43,5 44 44,5 45 46 46,5 47 48

ASICS GEL1130 - Gel-1130 sneakers

100 €

36 37 38 39 40 40,5 41,5 42,5 43,5 44 45 46

ASICS GEL1130 - ASICS GEL PULSE 13

110 €

36 37 37,5 38 39 39,5 40,5

ASICS WHITE BLACK - Gel-1130 sneakers

100 €

43,5 44 44,5

ASICS OYSTER GREY - Gel-nyc sneakers

119 € 150 € -20%

36 37 37,5 38 39 39,5 40 40,5 41,5 42 42,5

ASICS UPCOURT 6 - ASICS GEL PULSE 13

55 € 65 € -15%

37,5 39,5 41,5 44 44 1/2

ASICS GEL KAYANO 14 - ASICS GEL PULSE 13

164 €

38 39 39,5 40 40,5 41,5 42 42,5 43,5 44 44 1/2 45 46 46,5 47

ASICS JAPAN - ASICS GEL PULSE 13

91 € 100 € -5%

38 39 39,5 40 40,5 41,5 42 43,5 44 1/2 45

ASICS JAPAN S - ASICS GEL PULSE 13

97 €

40 40,5 41,5 42 42,5 43,5

ASICS GELQUANTUM 360 VIII - ASICS GEL PULSE 13

182 €

37,5 38 47

ASICS GEL KAYANO 14 - ASICS GEL PULSE 13

226 €

36 37

ASICS EX89 - ASICS GEL PULSE 13

89 € 130 € -30%

37 38

ASICS EX89 - ASICS GEL PULSE 13

92 € 140 € -30%

ASICS GEL-QUANTUM 90 - Low-top trainers

107 € 120 € -10%

36 40 41,5 42

ASICS JAPAN S™ PF - ASICS GEL PULSE 13

96 €

40,5 41,5 43,5 44 45

ASICS GEL SONOMA - ASICS GEL PULSE 13

94 € 160 € -40%

41,5 42 42,5 44

ASICS GEL-QUANTUM 180 VII GUNMETAL - Low-top trainers

185 €

41,5 42,5 43,5

ASICS GEL-QUANTUM 180 VII - Low-top trainers

127 € 150 € -15%

41,5 43,5 44

ASICS GEL SONOMA 15 50 - ASICS GEL PULSE 13

149 €

36 37 38

ASICS GEL KENUN MX - Running

80 € 100 € -20%

36 40

ASICS JAPAN S™ PF - ASICS GEL PULSE 13

109 €

40 40,5 44

ASICS GEL-QUANTUM 180 VII - Low-top trainers

240 €

41,5 42 42,5

ASICS ASICS GT-2160 - ASICS GEL PULSE 13

152 €

43,5

ASICS GEL-QUANTUM 90 - Low-top trainers

82 € 120 € -30%

37,5 39,5 40

ASICS ASICS GEL PULSE 13

160 €

40 40,5 42

ASICS BEYOND FF - Running

101 € 120 € -15%

40 40,5 41,5

ASICS GELQUANTUM 360 VII - Running

217 €

36 37

ASICS BLACK PURE SILVER - Gel-Kayano 14 sneakers

183 €

ASICS GEL-QUANTUM 180 VII - Low-top trainers

128 € 160 € -20%

40,5 44

ASICS GEL-QUANTUM 180 VII - Low-top trainers

185 €

44 1/2

ASICS UPCOURT 5 - Running

83 €

ASICS GELQUANTUM 90 IV GS - ASICS GEL PULSE 13

86 €

ASICS GELQUANTUM 90 IV GS - ASICS GEL PULSE 13

86 €

ASICS GELKENUN MX - Running

80 € 180 € -55%

35,5

ASICS GELROCKET 10 - ASICS GEL PULSE 13

96 € 120 € -20%

39,5

ASICS BLAST FF 3 - ASICS GEL PULSE 13

200 €

43,5

ASICS GELCONTEND 8 - Low-top trainers

93 €

ASICS GELRESOLUTION 9 - Low-top trainers

130 €

ASICS JAPAN S - ASICS GEL PULSE 13

91 €

41,5

ASICS SKY ELITE FF - Running

134 € 160 € -15%

ASICS GEL PULSE 14 - Running

125 €

ASICS GEL LYTE - ASICS GEL PULSE 13

82 € 89,95 € -5%

41,5

ASICS GELQUANTUM 360 VII - Running

217 €

ASICS GELQUANTUM 360 VII UTILITY - Running

185 €

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The origins of Asics: from Japanese roots to international sports scenes

Founded in Japan in 1949 by Kihachiro Onitsuka, Asics made its debut in the world of sports shoes and apparel with its first creation: basketball shoes. The brand quickly expanded, particularly in the running sector. Asics established itself in the international market not only thanks to its iconic slogan but also through its investment in technological innovation. Asics' story is one of exceptional success, captivating both running enthusiasts and fashionistas with a casual style.

In the highly competitive world of sportswear, athletes always prioritize the quality of finishing and athletic performance, two criteria that the Asics brand has managed to bring to its sneaker models, thus attracting runners worldwide. Asics has become a true sporting authority on the international stage, and this popularity has allowed it to also integrate into streetwear.

Sports shoes and sneakers have always had this dual identity, being prized for the advantage they offer athletes thanks to advanced technology soles, and considered a staple of casual streetwear outfits.

Innovation and technology serving performance

Asics' success is largely due to new technologies and innovations that are regularly developed and that the brand offers to athletes of all kinds. Among the remarkable solutions that Asics shoes feature are:

The Gel Cushioning System, which incorporates shock-absorbing gel in the soles
FlyteFoam, an ultra-lightweight foam that provides good rebound and facilitates long-distance running

And they are then rediscovered in the brand's flagship models:

Asics Gel-Kayano, which support your stride and correct your posture
Asics Gel-Nimbus, which offer comfort and cushioning for seasoned runners

Asics shoes also feature breathable mesh uppers, to keep your feet dry and cool, especially during intense physical activities. Furthermore, this material has the advantage of being flexible and adapting to the shape of the foot, adding to the comfort of the sneakers.

The diversity of ranges: from shoes to multisport equipment

Although Asics started with basketball shoes, the brand today offers much wider collections, with running shoes, trail running shoes, sportswear, and accessories. Asics models are often unisex, but there is indeed a collection for women and a collection for men. The brand has also begun to develop and test new shapes and colors to design its shoe models, notably through multiple collaborations:

The avant-garde models by Kiko Kostadinov, a designer who drew inspiration from Tokyo's architecture in his designs, among other things
The Bentgablenits label with vintage accents for the launch of a limited edition in 2024
Jul's artistic universe in 2020 with a special edition of the Asics GEL-Venture 7

One of the brand's major commitments also focuses on the environment and society, with more eco-responsible production methods and a focus on creating a healthy sports universe centered on well-being.

Discover the latest Asics collections on Place des Tendances, with carefully selected fine models from the brand. Also, remember to take advantage of long promotion periods throughout the year, such as Sales or Black Friday, and benefit from free delivery!

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