The origins of Asics: from Japanese roots to international sports scenes
Founded in Japan in 1949 by Kihachiro Onitsuka, Asics made its debut in the world of sports shoes and apparel with its first creation: basketball shoes. The brand quickly expanded, particularly in the running sector. Asics established itself in the international market not only thanks to its iconic slogan but also through its investment in technological innovation. Asics' story is one of exceptional success, captivating both running enthusiasts and fashionistas with a casual style.
In the highly competitive world of sportswear, athletes always prioritize the quality of finishing and athletic performance, two criteria that the Asics brand has managed to bring to its sneaker models, thus attracting runners worldwide. Asics has become a true sporting authority on the international stage, and this popularity has allowed it to also integrate into streetwear.
Sports shoes and sneakers have always had this dual identity, being prized for the advantage they offer athletes thanks to advanced technology soles, and considered a staple of casual streetwear outfits.
Innovation and technology serving performance
Asics' success is largely due to new technologies and innovations that are regularly developed and that the brand offers to athletes of all kinds. Among the remarkable solutions that Asics shoes feature are:
- The Gel Cushioning System, which incorporates shock-absorbing gel in the soles
- FlyteFoam, an ultra-lightweight foam that provides good rebound and facilitates long-distance running
And they are then rediscovered in the brand's flagship models:
- Asics Gel-Kayano, which support your stride and correct your posture
- Asics Gel-Nimbus, which offer comfort and cushioning for seasoned runners
Asics shoes also feature breathable mesh uppers, to keep your feet dry and cool, especially during intense physical activities. Furthermore, this material has the advantage of being flexible and adapting to the shape of the foot, adding to the comfort of the sneakers.
The diversity of ranges: from shoes to multisport equipment
Although Asics started with basketball shoes, the brand today offers much wider collections, with running shoes, trail running shoes, sportswear, and accessories. Asics models are often unisex, but there is indeed a collection for women and a collection for men. The brand has also begun to develop and test new shapes and colors to design its shoe models, notably through multiple collaborations:
- The avant-garde models by Kiko Kostadinov, a designer who drew inspiration from Tokyo's architecture in his designs, among other things
- The Bentgablenits label with vintage accents for the launch of a limited edition in 2024
- Jul's artistic universe in 2020 with a special edition of the Asics GEL-Venture 7
One of the brand's major commitments also focuses on the environment and society, with more eco-responsible production methods and a focus on creating a healthy sports universe centered on well-being.
Discover the latest Asics collections on Place des Tendances, with carefully selected fine models from the brand. Also, remember to take advantage of long promotion periods throughout the year, such as Sales or Black Friday, and benefit from free delivery!
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