Today, Arthur offers a quirky, cheeky, ultra-positive vision which has turned the rules of male underwear upside down. Modernity, fantasy, various patterns, Arthur has certainly made a name for itself! This year, we\'re reaching for our pyjamas: loungewear and underwear for men who go for the casual chic look at any time of day or night!
Arthur's adventure started in 1983, the two freshly graduated founders had an idea, that of revolutionising the world of underwear in France, by imposing the pants on a market where the briefs reigned supreme. An idea that was quickly rewarded, Arthur saw itself grow year after year, always in crescendo like a wave breaking over the fashion world.
Strengthened by their success, the two designers decided to pursue their innovations and reveal to the world their vision of pyjamas by bringing their know-how and their touch of fantasy! From then on, Arthur became a key brand in the underwear and homewear market for the whole family.
A French brand, with values that have managed to impose themselves and become those of a whole community, such as a common vision of fashion. Discover these values in our selections of Arthur homewear and underwear available now at Place des Tendances.
Check out the Arthur private sales on Place des Tendances.