The story of an iconic collection: The Air Jordan
After leaving the University of North Carolina in 1984, Michael Jordan faced a crucial decision: selecting an equipment supplier for his NBA career. At the request of his agent David Falk, he initially stated a preference for Adidas due to their range of low-cut shoes. Unfortunately, the German company did not make any concrete offer to Jordan. The proposals from Converse, on the other hand, did not meet His Airness's expectations. However, a small brand called Spot Bilt had a more interesting offer, but it was ultimately Nike that stole the show. Thanks to the ingenuity of Sonny Vaccaro, the former American director of sports marketing, the swoosh brand bet everything on the young rookie. Thus, a contract was signed and the Jordan Brand was born. Tinker Hatfield, the talented Nike designer, was tasked with creating the first pair of sneakers from the Air Jordan line, a shoe that reflected the talented American basketball player. Hatfield ultimately rose to the challenge brilliantly and introduced the world to the Air Jordan 4 in 1989. This iconic pair of sneakers was unveiled for the first time during the 1989-1990 NBA season. Upon its release, it sparked unprecedented excitement among basketball fans and sneakerheads worldwide. How do Jordan 4s fit? Several decades later, the Jordan 4 Retro White Oreo was released in July 2021, paying homage to the original design of this legendary sneaker. The Jordan 4 Oreo fits true to size, so we recommend selecting your usual size. However, if you prefer a tighter fit at the front of the foot, it may be wise to opt for a half size smaller than your usual size. For more variety, other models in this collection will delight sneaker enthusiasts, such as the Jordan 4 Military Black or the Jordan 4 Shimmer.
The look of the Air Jordan 4 Retro White Oreo
The Air Jordan
Air Jordan 4 Retro by Jordan for Men.
