Japan Rags has now become Le Temps Des Cerises. Its menswear collection rides the latest trends while proudly displaying its differences. Le Temps Des Cerises dresses men in style from a wardrobe that is constantly being reinvented. Classic pieces like cardigans and chinos are given a unique twist. The brand's pieces are easy to recognize with their high-fashion touch. Its specialty is its must-have jeans, which made its reputation. Its mastery of denim is second-to-none and the originality and careful design of its star product are self-evident. For more than twenty years, the brand has been offering a wide range of jeans to suit all body shapes. From skinny to slim-fit and regular-fit, there's something to keep everyone happy. Thanks to Le Temps Des Cerises' great range of sportswear and casual-chic pieces, you can change your style to suit your mood. Fine-tune your outfit by adding an accessory like a buckled belt or chunky scarf.
Le Temps Des Cerises was born in 1998 out of a father and son's shared passion for jeans and vintage clothing. Like denim itself, the brand started its life in the Mediterranean Basin. A wardrobe superstar owned by everyone in one form or another, jeans have been a key piece for several generations. Specializing in authentic jeans, Le Temps Des Cerises has been a force for freedom of expression and a vintage expert since 1998. Quality craftsmanship is in its DNA. When the brand's founder Gil Richardière faded his first jeans, he did it by wearing them in the bath and rubbing them with sand! He passed on his passion for jeans to his son, who now runs the company. Le Temps Des Cerises is not just about a passion for jeans, it's about well made jeans that flatter your rear. They have a very wide range so that every body shape is catered for. And the brand's watchwords? Liberté, égalité, beau fessier (freedom, equality, beautiful butt)! The aim of Le Temps Des Cerises is to dress every individual in style. The brand reworks, rethinks and redesigns vintage clothing to fuse it into a more sporty, urban line.